If you are interested in exhibiting at IFF MAGIC Japan, please kindly send us the below form. We will get back to you as soon as possible with an information pack including the exhibition brochure, floor plans and a booking form.

Request for IFF MAGIC Japan information


Title IFF MAGIC Japan 2017 Autumn (edition: 02)
Organizer UBM Japan, Senken Shimbun
Date September 26th (Tue.) - 28th (Thu.) 2017
Time 10:00 - 18:00(close 17:00 on last day)
Venue Tokyo Big Sight, West Exhibition Halls

What will be different about IFF MAGIC Japan?

  • The size of the show and the number of exhibitors will be double compared to the previous IFF April show.
  • IFF MAGIC Japan will present a stylish environment where you will be able to feel “Fashion” and “Creativity” in a completely different way to any other show in Japan.
  • Exhibitors will be able to meet buyers not only from large department stores but also from boutiques from all over Japan.
  • An advnced One-to-One business matching service.
  • Exhibitors will have the opportunity to discuss face to face with key buyers and decision makers.
  • Dozens of curated brands from the MAGIC and PROJECT exhibitions in the USA will be exhibiting in Japan for the first time.
  • More international brands from around globe than ever before will be present for the first time.
  • Overseas buyers from over 20 countries will be invited.

Gallery and Report


And more・・・・・


The IFF MAGIC Japan trade show will feature zoning by category, so that visitors can find the brands and items they seek. The details of the seven planned zones are as follows:


This is a brand new zone curated by IFF MAGIC Japan in which only carefully selected high brands can exhibit. Exhibitors will be screened, and those brands that meet a certain level of quality, price, and distribution outlet will be able to participate.



Any styles from formal suits to casual and denim style are welcomed. Unisex brands, which also produce women’s wear, can also be exhibited in this zone.


Women’s apparel account for largest share in the fashion business. This zone consists of three main areas with different tastes. The “Elegance” area focuses on the textile, elegant and high-quality as represented by a career style, while the “Casual” area has its focus on the denim style including American casual and surf style. Main style in the “Natural” area with knitted clothing, cut and sew.


Categorized with mainly both Lady's and Men's bags. Will be divided by the taste in the area.


Categorized with both Lady's and Men's footwear, from mode heals to casual sneakers will be displayed in one are.

Fashion Goods

All the other goods than bags and footwear will be showed in this zone, such as Bags, Shoes and Accessories, as well as Leather Item, Hats, Scarfs, Eyewear, Watches and other general merchandises.


Widely assembled with any sort of sports & outdoor fashion, also this zone features “athleisure” style so, this zone is perfect for who is looking for serious sports and town-use sport style fashion both.

Made in Japan

This zone is exclusively for pure Japanese products with unique world level technical skills. MADE in JAPAN is the essential requirement.


This zone features group exhibits from around the world and focus on manufacturers. In addition to China, major apparel manufacturing countries will exhibit, including leading manufacturing countries such as India, Bangladesh, Thailand and many more. This will be the only place where attendees can develop relationships with leading overseas factories while still in Japan.

Creator's Village

Originally begun with the IFF show, the Creator's Village (CV) will continue to work to support activities of young and new creators. Available exhibition space will depend on annual sales and the zone will be standardized with the same type/colour for carpet and walls. (Only available for Japanese enterprises.)