If you are interested in exhibiting at IFF MAGIC Japan, please kindly send us the below form. We will get back to you as soon as possible with an information pack including the exhibition brochure, floor plans and a booking form.

Request for IFF MAGIC Japan information


Title IFF MAGIC Japan 2018 Spring (edition: 03)
Organizer UBM Japan Co Ltd, SENKEN SHIMBUN CO.,LTD.
Date 25th (Wed.) - 27th (Fri.) April 2018
Time 10:00 - 18:00 (Last day close at 17:00)
Venue Tokyo Big Sight, West Halls
Number of Exhibitors (Expected) 900 brands/companies
Number of Visitors (Expected) More than 25,000 buyers and professionals expected
Supporters (Expected) Tokyo Metropolitan Government. / Japan External Trade Organization(JETRO). / Japan Fashion Week Organization / Japan Apparel • Fashion Industry Council / Japan Textile Exporters association / The Japan Textiles Importers Association / Japan Retailers Association / Japan Department Store Association / Japan Chain Store Association / Japan Specialty Store Association / Japan Council of Shopping Centers / CFD COUNCIL OF FASHION DESIGNERS,TOKYO / Japan Fashion Association
Concurrent Show Licensing Expo Japan 2018

What will be different about IFF MAGIC Japan?

  • The size of the show and the number of exhibitors will be double compared to the previous IFF April show.
  • IFF MAGIC Japan will present a stylish environment where you will be able to feel “Fashion” and “Creativity” in a completely different way to any other show in Japan.
  • Exhibitors will be able to meet buyers not only from large department stores but also from boutiques from all over Japan.
  • An advnced One-to-One business matching service.
  • Exhibitors will have the opportunity to discuss face to face with key buyers and decision makers.
  • Dozens of curated brands from the MAGIC and PROJECT exhibitions in the USA will be exhibiting in Japan for the first time.
  • More international brands from around globe than ever before will be present for the first time.
  • Overseas buyers from over 20 countries will be invited.

Gallery and Report


And more・・・・・


MAGIC Japan exhibition will feature 10 zones categorized by products for visiting buyers to be able to find the brands and items.
The details of the 10 zones are as follow:


This is a zone curated by MAGIC Japan in which only carefully selected premium brands can exhibit. Exhibitors will be screened, and brands that meet acertain level of quality, price, and distribution outlet will be able to join this zone.



From Denims to Tailored, Men's brands of different taste and price range will be showcased in this zone. Unisex brands will also join this zone.


This zone is mainly for Women's apparel brands of all styles. From contemporary, elegance to casual, natural and career styles.


Zone that is dedicated for bags. Various different Bags of different styles will be displayed in this zone. Span out of Fashion Goods zone due to growth.


Zone established from edition:02 due to the increasing number of footwear brands. Both Men's and Women's footwear brands will fit in this zone.

Fashion Goods

This zone features various fashion goods such as leather items, Hats, Scarfs, Eyewear, Watches and other Lifestyle goods.

Athleisure & Sports

Zone dedicated for Athleisure & Sports, suitable for brands in which focuses on the functioning, durability, comfort, and style.

Made in Japan

This is a zone where Japanese craftsmen and factory brands with unique technology will exhibit. Originaligy is required as well as being fully made in Japan.

International & Sourcing

This zone features textiles, parts and OEM/ODM manufacturers from all around the world.

Creator's Village

This zone is to support activities of young and new creators. Spaces are available for exhibitors depending on annual sales and number of past exhibits.