The world’s largest fashion expo “MAGIC” has partnered with JFW-IFF, the longest running fashion exhibition in Japan. The show will be renewed with more energy, style and professionalism as IFF MAGIC Japan.
Japan is the third largest fashion market in the world after the USA and the EU. Japan’s fashion trends influence the fashion markets not only of Asia but all around the world. IFF MAGIC Japan will be the first time that Japan hosts a truly international trade fair for the fashion industries.

IFF MAGIC Japan will be the fashion event for retail buyers and attendees from all over Japan and Asia as well as other parts of the world. IFF MAGIC Japan will serve as a high-profile showcase for top Japanese fashion brands and designers to promote themselves to Japan and the global market, and also as a valuable opportunity for international brands and suppliers to access the lucrative Japanese market.


Title IFF MAGIC Japan (1st show)
Organizer UBM Japan, Senken Shimbun
Date 26(Wed)-28(Fri) April 2017
Time 10:00−18:00(close 17:00 on last day)
Venue Tokyo Big Sight, West Exhibition Halls
Number of Exhibitors 700 (forecast)
Concurrent show Licensing Expo Japan 2017

About MAGIC (US)

MAGIC is the world's largest fashion marketplace, comprised of eleven unique communities showcasing the latest in apparel, footwear, accessories, and manufacturing. Every February and August the retail industry convenes in Las Vegas to spot and shop the latest trends in men’s, women’s, juniors' and children’s apparel, footwear, accessories and resources.
From the height of advanced contemporary luxury brands, to the latest trends in fast fashion, MAGIC brings you brands that fuel the business of fashion. MAGIC is comprised of PROJECT, THE TENTS, MRket, Vanguard’s Gallery, THE COLLECTIVE, POOLTRADESHOW, PROJECT WOMENS, STITCH, AccessoriesTheShow, CURVENV, WWDMAGIC, FN PLATFORM, WSA@MAGIC, Children's Club MAGIC, SOURCING at MAGIC, and Footwear SOURCING at MAGIC.


About UBM Japan Group

UBM Japan Group is one of Japan’s leading tradeshow and exhibition organisers and also has publishing, conferences and on-line media activities. We are engaged in a wide range of sectors including health, medical, beauty, food, pharmaceutical, jewelry, maritime and information technology. UBM Japan Group's strength lies in providing market access for international companies seeking to enter the Japanese market, as well as assisting Japanese companies to expand into overseas markets.


About SENKEN Daily News Paper

Senken Shimbun Co., Ltd. was established in 1948, and has published Senken Shimbun which uniquely specializes in the apparel industry since then. Senken Shimbun has represented the most influential leading newspaper with its circulation of 200,000 over the Japanese fashion business industry. The size of the Japanese fashion industry consumption market is estimated as much as 17 trillion yen.
Since 6,000 nation-wide Asahi Shimbun Service Anchor Delivery Agents (SADA) conducts home delivery services of Senken Shimbun every morning, the ratio of home subscribers to our total readers has reached 62%

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