If you pre-register online, the admission fee of 3,000 yen will be free of charge.
Please note that admission fee of 3,000 yen will be charged if you come to the show without Invitation Ticket or copy of Pre-registration confirmation e-mail.
Admission is permitted for those related to the fashion industry only.
|Title||IFF MAGIC JAPAN 2018 September (edition: 04)|
|Organizer||UBM Japan Co Ltd, SENKEN SHIMBUN CO.,LTD.|
|Date||September 26th (Wed.)-28th (Fri.), 2018|
|Time||10:00 - 18:00 (Last day close at 17:00)|
|Venue||Tokyo Big Sight, West Halls|
|Supporters (Expected)||Tokyo Metropolitan Government. / Japan Fashion Week Organization / Japan Apparel • Fashion Industry Council / Japan Textile Exporters association / The Japan Textiles Importers Association / Japan Women's and Children's Wear Manufacture's Association / Japan Retailers Association / Japan Specialty Store Association / Japan Council of Shopping Centers / CFD COUNCIL OF FASHION DESIGNERS,TOKYO / Japan Fashion Association / JAPAN FASHION INDUSTRY COUNCIL.|
Highlight of the show will be ready in mid-July.
<HIGHLIGHT of previous show: edition 03>
The exhibitors are not limited to clothing brands but also sewing factories and manufacturers such as RED CARD, timemachine, and Woadblue, who will display their master techniques. The event also welcomes top Japanese brands, denim craftsmen, and a popular boutique from New York, Blue in Green. DENIM ACT NIGHT, which is a combination of music and fashion, will also be held, sponsored by Isetan Mitsukoshi.
Pinky Tokyo zone, directed by Miki Aizawa, one of the top stylists in Japan, is a collection of brands that are familiar to Tokyoites such as Q-pot and Ahcahcum as well as upcoming brands proef and CITRON Bijoux which represent the present day Tokyo as seen from other countries. Visitors can purchase products in this zone.
There are 13 brands from the UK, with the theme, made in UK. Among them are accessory brands such as a brand of luxury leather bags, David Hampton, and a brand of urban backpacks, CabinZero.
Frequenters at the MAGIC Las Vegas are finally coming to Japan. American brands which have participated in PROJECT, THE TENT, COTERIE, and other shows are joining MAGIC JAPAN for the first time. Also, the focus is on the WWD MAGIC frequenters. They are brands that are similar to the women’s clothing brands in the 109 building, which are affordable, cute, and trendy.
The eight brands including Divka and Elza Winkler, who have won the Tokyo New Designer Award, will be present at the event along with Children of the Discordance that won the last year’s Fashion Award. Children of the Discordance is not only a participant, but a designer of the MAGIC JAPAN original tote bags. These tote bags will be available to the visitors for free on a first-come, first-served basis. The receptionist T-shirts is designed by another participant, YUKIHERO PRO-WRESTLING.
Visitors can purchase items from the exhibitors that are participating in “CASH-&-CARRY”.
<CASH-&CARRY Floor Map from previous show: edition 03>
The Denim Zone, specializing only in DENIM, will be rebranded as “THE DENIM LOOK” zone, proposing new styles based on DENIM. For those who deeply appreciate denim, “THE DENIM LOOK” will offer apparel, accessories, lifestyle goods and art that are highlighted by denim.
For further information, please contact YUUKI.
From April, we created a new zone “SUBCULTURE”, with a collection of brands that are familiar to Tokyoites. For the September show, along with Pinky Tokyo area, directed by Miki Aizawa, one of the top stylists in Japan, we will showcase that represent the present day Tokyo as seen from other countries.
For further information, please contact Chigusa.
Presently, there are growing calls for ethical procurement and sustainability therefore ethical fashion brands are increasing world- wide. Such efforts include not only the environmentally friendly approach, but also respect of workers' rights and waste reduction.
At IFF MAGIC JAPAN edition:04, we are setting up a new area called the “CONSCIOUS AREA” within the women's zone with the theme of “REIMAGINE, BE EVERGREEN”!
For more information, please contact YUUKI.