IFF MAGIC JAPAN ~Japan's leading Fashion Exhibition~

26th [WED] -28th [FRI] SEPTEMBER 2018 / TOKYO BIG SIGHT 10:00-18:00 [Close 17:00 on 4.27]

MAGIC Japan, Instagram, Social Network
LANGUAGE
  • JP
  • EN

FOR VISITORS

  • PRE-REGISTRATION
  • HIGHLIGHTS
  • CASH-&-CARRY
  • SEMINAR
  • ACCESS

PRE-REGISTRATION

If you pre-register online, the admission fee of 3,000 yen will be free of charge.
Please note that admission fee of 3,000 yen will be charged if you come to the show without Invitation Ticket or copy of Pre-registration confirmation e-mail.
Admission is permitted for those related to the fashion industry only.

Visitor Pre-Registration Form

OUTLINE

Title IFF MAGIC JAPAN 2018 September (edition: 04)
Organizer UBM Japan Co Ltd, SENKEN SHIMBUN CO.,LTD.
Date September 26th (Wed.)-28th (Fri.), 2018
Time 10:00 - 18:00 (Last day close at 17:00)
Venue Tokyo Big Sight, West Halls
Supporters Tokyo Metropolitan Government. / Japan Fashion Week Organization / Japan External Trade Organization / JAPAN APPAREL FASHION INDUSTRY COUNCIL / JAPAN TEXTILE EXPORTERS ASSOCIATION / THE JAPAN TEXTILES IMPORTERS ASSOCIATION / Japan Retailers Association / Japan SpecialtyStore Association / Japan Council of Shopping Centers / COUNCIL OF FASHION DESIGNERS,TOKYO / JAPAN FASHION ASSOCIATION / JAPAN FASHION INDUSTRY COUNCIL / Japan Department Stores Association / Japan Chain Stores Association / Japan Women’s & Children’s wear Manufacturers Association / ASEAN-JAPAN CENTRE

Highlight

Check out the HIGHLIGHT of our September show!

  • 01 DENIM LOOK
  • 02 PINKY TOKYO
  • new 03 CONSCIOUS AREA
  • new 04 KIDS' AREA
  • 05 ART in MAGIC
  • 06 NUIGURUMI
  • 07 SAPEUR
  • 08 International Brands
  • 09 TOKYO SHOE MAKERS
  • 10 OFFICIAL FLORIST
  • 11 SOURCING at MAGIC JAPAN
  • 12 CASH-&-CARRY

DENIM LOOK AREA

Japanese Denim—World Class Techniques for a Global View

DENIM ZONE was formed at the request of top buyers from overseas, who expressed their desire to see Japanese denim. The previous show in April saw a gathering of well-known denim brands, transforming the venue into a place where you could sense the high level of techniques and potential ability of Japan’s impressive denim.
Following on from this, September’s show will see the DENIM ZONE reborn as “DENIM LOOK,” which in addition to aiming for an even greater step forward and expansion through jeans, will exhibit a collection of items including accessories, lifestyle products, and art, all relating to or involving denim. There will also be a lounge in that area, fitted out with denim furniture to offer visitors a lifestyle totally centered around denim.

PINKY TOKYO

Introducing the Tokyo Fashions & Lifestyles to the world

PINKY TOKYO is an exhibition area directed by Japan’s leading stylist, Miki Aizawa. At the previous show in April, PINKY TOKYO gained close attention from top retailers around the world, including Merci in Paris, with products visitors could buy at the venue and take home selling out one after another. For September’s show, the brand hopes to build up a “NIPPON, TOKYO brand that can be confidently communicated overseas.” Furthermore, Toshinori Yoneta, a designer for apparel brands “dress and tights” and “ATENOY” who also designs cafes in Tokyo, will open PINKY TOKYO CAFE in the lounge for a limited time. The interior will be directed by te-n, a flower shop in Kagurazaka, creating a space where both lifestyle, and colorful, endearing fashion, intertwine.

CONSCIOUS AREA

With Potent Awareness, Craftsmanship Creates Sustainability

There has been a great surge in tackling environmental issues, labor issues, and other issues in realizing a sustainable society, with brands that carry out ethical sourcing and preach sustainability increasing on a worldwide scale. Following this trend, CONSCIOUS AREA will make its first appearance at the September show, with the theme “RE IMAGINE, BE EVER GREEN.” Japan has seen the word “ethical” taken at face value, with tendencies to neglect fashionability. Even if “ethical” is not mentioned as a concept, in reality, there are many brands that create products with strong feelings towards the word. By flipping the existing image on its head, fashion will bring out and expand consumer awareness, something which will lead to societal contribution. The CONSCIOUS AREA will be an exhibition area where the role of this kind of fashion stands out. With open space much like an art gallery or a museum, different to that of a traditional apparel exhibition; please take the time to slowly take in the story of the brands and their strong sets of values.

KIDS' AREA

Our first ever kids' area, with items grown-ups will love too

Presenting the first-ever KIDS’ AREA, featuring baby, kids, and toddler apparel and accessories! With adorable domestic and international children’s clothes from children’s specialty shops as well as an assortment of products from lifestyle and adult apparel shops as well, the products here are bound to make this area especially appealing.

ART in MAGIC

Now is the time to connect Fashion and Art!

ART in MAGIC, a new zone that has an art focus, will launch at the September show. The preview exhibit at the April show received rave reviews from visitors, and the artists and galleries that participated in that exhibit were delighted. Fashion and art have always been strongly linked, but that connection has become even stronger in recent years, as retail stores put more and more effort into offering lifestyle proposals that incorporate art. At the September show, the ART in MAGIC exhibit will bring together not only paintings but sculptural works as well, and will also feature installations, including live art performances. There will also be a creative lounge space where visitors can experience the connections between fashion and art.

NUIGURUMI

Experience a world of art and beauty

These fashionable plush dolls are not just for kids but are a hit among adults as art objects or interior décor. Experience a beautiful world of art and fantasy created by doll artists.

noconoco

NUIGURUMI ARTIST no.1

togawa doll

NUIGURUMI ARTIST no.2

SAPEUR

“Keep Away from War, To Keep the Clothes Clean,”:
The Unique Fashion Culture of the Congo,
Born from the Experience of Cruel Civil Bloodshed

Expanded by “Le Bachelor,” a Congolese designer and stylish gentleman “Sapeur,” the Connivences brand will make its Asian debut at IFF MAGIC JAPAN this year.
Located in Château Rouge, an area near the Montmartre hill in Paris widely known as “Little Africa,” boutique “Sape & Co” sees individuals, including European celebrities and embassy staff, visiting the store in search of brand-name goods. This unique sense of fashion, exclusive even in Paris, has already been featured in the February edition of Japan’s “Sendenkaigi” magazine.
Connivences will exhibit for the first time at Pinky Tokyo, with photographs from Mr. Sap Chano, author of and photographer for “THE SAPEUR The world’s most trendy gentleman I met in the Congo” showcasing in the Conscious Area display.

PHOTOGRAPHER

SAP CHANO

Author of “THE SAPEUR The world’s most trendy gentleman I met in the Congo.” In 2016, a photo exhibition by Sap Chano was held at Seibu Department Store in Shibuya, with the wait to purchase admission tickets rumored to have stretched up to an hour.

international brands

Bringing together brands from around the world

Starting with the American brand MAGIC, this exhibit shows brands from around the world, including Europe and Asia. This year’s focus is the seven brands from Romania, exhibiting for the first time ever, showing elegant and sophisticated men's and women's accessories. In addition to brands from France, England, and Italy, who showed in previous exhibitions, many first-time participants are scheduled to appear as well. From America, brands with colorful prints will be showing, and Ty, a popular brand among all ages that has driven the plush toy industry in the US, will be announcing a new line. From Asia, dozens of companies will be exhibiting, including colorful brands from Korea, and Hong Kong and Taiwan will be showing bag brands that feature both functionality and design. With high-quality scarves from India and Turkish leather brands, this is the place to encounter new brands from overseas.

TOKYO SHOE MAKERS

We have 10 companies exhibiting in Japan Shoe Makers from all over Japan!

OFFICIAL FLORIST

The world of te-n created in the venue

Florist 「 te-n.」will be decorating the venue from EDIT, lounge, PINKY TOKYO CAFE、COUNSCIOU area. Please enjoy the flowers and plants.

SOURCING at MAGIC JAPAN

Bringing together brands from around the world

Starting with the American brand MAGIC, this exhibit shows brands from around the world, including Europe and Asia. From America, brands with colorful prints will be showing, and Ty, a popular brand among all ages that has driven the plush toy industry in the US, will be announcing a new line. From Asia, dozens of companies will be exhibiting, including colorful brands from Korea, and Hong Kong and Taiwan will be showing bag brands that feature both functionality and design. With high-quality scarves from India and Turkish leather brands, this is the place to encounter new brands from overseas.

NEW!
For this edition, will have a display area of our exhibitors where our visitors can touch and see the newest items before going through the booths.

CASH-&-CARRY

Visitors can purchase items from the exhibitors that are participating in “CASH-&-CARRY”.

<CASH-&CARRY Floor Map from previous show: edition 03>

Map

ACCESS TO TOKYO BIG SIGHT

PAGE TOP

Exhibitor List for September (edition:04) will be ready in mid-August.