IFF MAGIC JAPAN ~Japan's leading Fashion Exhibition~

26th [WED] -28th [FRI] SEPTEMBER 2018 / TOKYO BIG SIGHT 10:00-18:00 [Close 17:00 on 4.27]

MAGIC Japan, Instagram, Social Network
LANGUAGE
  • JP
  • EN

FOR VISITORS

  • PRE-REGISTRATION
  • HIGHLIGHTS
  • CASH-&-CARRY
  • SPECIAL AREA
  • ACCESS

PRE-REGISTRATION

If you pre-register online, the admission fee of 3,000 yen will be free of charge.
Please note that admission fee of 3,000 yen will be charged if you come to the show without Invitation Ticket or copy of Pre-registration confirmation e-mail.
Admission is permitted for those related to the fashion industry only.

Visitor Pre-Registration Form

OUTLINE

Title IFF MAGIC JAPAN 2018 September (edition: 04)
Organizer UBM Japan Co Ltd, SENKEN SHIMBUN CO.,LTD.
Date September 26th (Wed.)-28th (Fri.), 2018
Time 10:00 - 18:00 (Last day close at 17:00)
Venue Tokyo Big Sight, West Halls
Supporters (Expected) Tokyo Metropolitan Government. / Japan Fashion Week Organization / Japan Apparel • Fashion Industry Council / Japan Textile Exporters association / The Japan Textiles Importers Association / Japan Women's and Children's Wear Manufacture's Association / Japan Retailers Association / Japan Specialty Store Association / Japan Council of Shopping Centers / CFD COUNCIL OF FASHION DESIGNERS,TOKYO / Japan Fashion Association / JAPAN FASHION INDUSTRY COUNCIL.

Highlight

Highlight of the show will be ready in mid-July.

<HIGHLIGHT of previous show: edition 03>

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DENIM ZONE

The exhibitors are not limited to clothing brands but also sewing factories and manufacturers such as RED CARD, timemachine, and Woadblue, who will display their master techniques. The event also welcomes top Japanese brands, denim craftsmen, and a popular boutique from New York, Blue in Green. DENIM ACT NIGHT, which is a combination of music and fashion, will also be held, sponsored by Isetan Mitsukoshi.

PINKY TOKYO

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Pinky Tokyo zone, directed by Miki Aizawa, one of the top stylists in Japan, is a collection of brands that are familiar to Tokyoites such as Q-pot and Ahcahcum as well as upcoming brands proef and CITRON Bijoux which represent the present day Tokyo as seen from other countries. Visitors can purchase products in this zone.


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12 brands will be joining from France. Most of them are shoe brands including Morel & Gaté, which was established in 1886 and is the oldest shoe brand in France, as well as Via Gioia and Bagllerina, known for their ballet flats.

INTERNATIONAL EXHIBITORS

There are 13 brands from the UK, with the theme, made in UK. Among them are accessory brands such as a brand of luxury leather bags, David Hampton, and a brand of urban backpacks, CabinZero.

Frequenters at the MAGIC Las Vegas are finally coming to Japan. American brands which have participated in PROJECT, THE TENT, COTERIE, and other shows are joining MAGIC JAPAN for the first time. Also, the focus is on the WWD MAGIC frequenters. They are brands that are similar to the women’s clothing brands in the 109 building, which are affordable, cute, and trendy.

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YOUNG DESIGNERS

The eight brands including Divka and Elza Winkler, who have won the Tokyo New Designer Award, will be present at the event along with Children of the Discordance that won the last year’s Fashion Award. Children of the Discordance is not only a participant, but a designer of the MAGIC JAPAN original tote bags. These tote bags will be available to the visitors for free on a first-come, first-served basis. The receptionist T-shirts is designed by another participant, YUKIHERO PRO-WRESTLING.

CASH-&-CARRY

Visitors can purchase items from the exhibitors that are participating in “CASH-&-CARRY”.

<CASH-&CARRY Floor Map from previous show: edition 03>

Map

SPECIAL AREA

The Denim Zone, specializing only in DENIM, will be rebranded as “THE DENIM LOOK” zone, proposing new styles based on DENIM. For those who deeply appreciate denim, “THE DENIM LOOK” will offer apparel, accessories, lifestyle goods and art that are highlighted by denim.

For further information, please contact YUUKI.

CONTACT
EMAIL: yuuki.ogura@ubm.com

From April, we created a new zone “SUBCULTURE”, with a collection of brands that are familiar to Tokyoites. For the September show, along with Pinky Tokyo area, directed by Miki Aizawa, one of the top stylists in Japan, we will showcase that represent the present day Tokyo as seen from other countries.

For further information, please contact Chigusa.

CONTACT
EMAIL: Chigusa.ueda@ubm.com

Presently, there are growing calls for ethical procurement and sustainability therefore ethical fashion brands are increasing world- wide. Such efforts include not only the environmentally friendly approach, but also respect of workers' rights and waste reduction.

At IFF MAGIC JAPAN edition:04, we are setting up a new area called the “CONSCIOUS AREA” within the women's zone with the theme of “REIMAGINE, BE EVERGREEN”!

For more information, please contact YUUKI.

CONTACT
TEL: +81-3-5296-1026
EMAIL: Yuuki.ogura@ubm.com

ACCESS TO TOKYO BIG SIGHT

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Exhibitor List for September (edition:04) will be ready in mid-August.